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Sunday, 10 March 2019

Rebecca Taylor Creates Elevated Suiting Collection

Rebecca Taylor is suiting up for spring. The company will introduce Tailored Rebecca Taylor, a new collection of elevated suiting and separates on Tuesday. The collection will be sold at 11 Nordstrom doors, Rebecca Taylor’s six freestanding stores and online, along with some specialty boutiques in the U.S. and internationally. “The idea for Tailored arose from spending time in stores talking to our store associates and customers about their needs,” said Janice Sullivan, brand president at Rebecca Taylor. She said she found that people are looking for viable options to wear to work. “No one’s taking on suiting as a category,” Sullivan said. She said Rebecca Taylor has always offered blazers and tweed jackets, but they’ve often been overlooked. She said even women in creative professions often need suiting when they’re giving a presentation, as well as women in more conservative professions. “With stores showcasing products that embrace the current trends of statement prints, embellishment and shine, it has become increasingly difficult for women to find options that touch on the feminine trends yet still feel appropriate for the work space. It’s either over-the-top feminine or extremely structured and masculine,” she said. “Tailored Rebecca Taylor applies the feminine touches signature to the brand DNA,

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