The Outside View: Haters, Your Most Powerful Advocates
I believe in the power of authenticity over everything. But my definition of authenticity, driven by my research among Millennials and Generation Z, is less about striving for perfection and more about breaking through by becoming your own champion. As I said in my best-selling book, “The Kim Kardashian Principle: Why Shameless Sells and How to Do It Right,” authenticity is not about seeking approval from others but feeling free to “focus on what you believe and what you want to create, regardless of the blowback.” No one understands this better than the world of entertainment, fashion and beauty, and this type of “shameless” authenticity inevitably generates a level of hate. You don’t like the fact that Kim Kardashian promoted herself to fame, made $5 million on her sex tape, maybe bought some followers along the way, then landed the cover of Vogue? It doesn’t matter, because she liked it. How about her 21-year-old sister Kylie Jenner who built a $1 billion dollar fortune by taking belfies (that’s a selfie of your behind), building a legion of followers on Instagram to then sell Love Bite lip liner to via Kylie Cosmetics? Kim Kardashian Lexie Moreland/WWD New world style icons like Kardashian, Christian Louboutin andFollow WWD on Twitter or become a fan on Facebook.
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