Vince to Expand International Retail Presence, With Focus on London

LONDON — Vince is bolstering its international presence, with a new shop-in-shop in Selfridges and plans to open its own freestanding stores in London. The brand said it wants to leverage the momentum around its collections, which have been expanding to include a range of season-less casualwear, elevated basics and accessories. “What has been changing for us is that the momentum that we have built up domestically in the United States is now really translating worldwide. With a brand like Vince, it has to be about believing in the product first and foremost. I think we believe in the product now, certainly more than any time in my tenure,” said the brand’s chief executive officer Brendan Hoffman. The idea is to replicate the brand’s domestic retail strategy — it works with key retail partners such as Nordstrom and Neiman Marcus — and also operates its own stores. It has 45 locations across the U.S., with plans to open more doors this year. “We’re taking that same playbook and running with it, particularly in London and the U.K. where we can continue to expand with great partners like Selfridges, Harrods and Harvey Nichols. We’ll also be opening our own stores. We’d really like to capture

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