China Fashion Gala Honoree Dee Poon Talks Humanistic Business Approach

Sustainability champion Dee Poon has an intercontinental, behind-the-scenes perspective of the fashion industry. In advance of her being honored at tonight’s China Fashion Gala, the Hong Kong-based executive spoke with WWD about her environmental efforts and humanistic business approach. Her father, Dickson Poon, owns the upscale specialty retailer Harvey Nichols and her mother Marjorie Yang runs Esquel, where Poon works on the men’s shirting brand PYE and the primarily direct-to-consumer brand Determinant. Traces of her college degree philosophy studies surfaced in her involved and often big-picture responses. “How do you know when to understand the full set of problems? How do figure out what your point where you are really going to be able to make a difference is? That’s what I’m constantly trying to do in fashion,” she said. “When is it a question of marketing? When is it a product problem or a design problem?’” Poon said she also continually asks, “How do you leverage what you’ve got and then communicate that into action and change? But it requires for you to think through so many different things.” Last year she started Project Loopie (a working name) inspired by the circular economy that focused on a companywide mechanical shredding platform. One element

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