Born on the Beaches of Tulum, Caravana Grows Up

Jacopo Janniello had a vision. Unisex fashion. High-quality, artisan-made pieces, inspired by nature that could be worn in multiple ways, and made from natural materials such as cotton, leather and jute. This is the unlikely story about an Italian living in Mexico, who turned his vision into a successful retail and wholesale brand. The company, Caravana, is based in Tulum, Mexico, selling products through tents, permanent thatched-roof structures pitched on sandy beaches, and temples or stores. The tents are located in Tulum and Holbox, Mexico, and Ibiza, while stores can be found in Valladolid and Jose Ignacio, Mexico and a recently opened unit in Miami’s Design District. New stores are planned for Bali and Punta del Este, Uruguay. In addition to a tent in Mykonos that’s now open for summer, Janniello said, “We’re doing a bigger project for next summer that will have the same vibe as Mykonos. I’m looking in Marrakech for a place for a temple.” Janniello is investing in Caravana’s factory to ensure capacity for a new wholesale collection, Rainbow Wave, launching for spring on Net-a-porter. Already, more than 10,000 pieces have been sold at the Mykonos Caravana tent. The success of Caravana seems remarkable, given that “since Day One, I haven’t

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