Sankuanz Named Yoho! Boy Editor in Chief

LONDON — One week after the announcement of launching Dazed China edition, Yoho! has appointed Sankuanz, or Zhe Shangguan in Pinyin, as the new editor in chief of its men’s wear fashion title Yoho! Boy. He will assume the position in June. An LVMH Prize nominated fashion designer, Sankuanz launched his brand in 2013. The designer began to showcase his collection in London in 2015 and later settled in Paris to present his latest work every season. Protection and destruction is a continuous theme for his design. He also likes to give commentary on Chinese history and current affairs in his collection via motif and set design. Now, he is one of the most famous and influential men’s wear designers in China. Bella Hadid was spotted wearing his design last year in New York, while rappers like Tyga and Offset have been wearing his stuff in music videos and on stage. Known for his eclectic design, the designer wants to channel that into his editorial direction at Yoho! Boy. A model presents a creation from the Sankuanz fall 2019 men’s collection in Paris.  CAROLINE BLUMBERG/EPA-EFE/REX/Shutterstock “Creativity will change China. This is another journey I am embarking on, and I believe I will go really far with it.

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