Instagram Just Made It Even Easier to Shop From Influencers

Instagram is shaking up the mobile shopping experience. In March, the social media platform unveiled Checkout, a feature that lets users shop seamlessly within the Instagram app. On May 9, Instagram will launch Checkout part two: a new feature that allows creators to tag specific pieces of clothing, accessories or products, complete with links to purchase. “In 2019, you’re inspired to shop in so many different ways,” said Eva Chen, Instagram’s director of fashion partnerships. “It can be from brands, but a lot of the time, it’s from superinfluencers. We wanted to create something that people will benefit from in a lot of different ways.” Instagram’s new Shopping From Creators feature strengthens influencers’ relationships with their followers and brand partners.  Courtesy Image At Instagram, a creator is considered to be “anyone who’s creating great digital content,” Chen said. “You could have a manicurist who’s a creator, an influencer like Negin [Mirsalehi], a model, a designer, someone creating digital content in a compelling way for their community.” Mirsalehi is one of a select group of influencers approved to use Instagram’s newest feature. With Shopping From Creators, Mirsalehi will be able to cut down on the amount of time she spends responding to comments and direct messages about

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