How to Party ‘À La Provençale’
A NIGHT IN PROVENCE: Guests joked that it felt as if the whole of Paris Fashion Week had been flown over to Hyères, the seaside town in the South of France that hosts the annual Hyères Fashion Festival. After a long day of jury duty, Chloé creative director Natacha Ramsay-Levi, who was president of the fashion jury for this year’s edition, invited guests to relax in the gardens of the Hôtel le Provençal for a one-of-a-kind Chloé party on Saturday. There were palm trees, Aperol spritzes, disco tunes and wild dancing, mixed with a certain “provençal” je ne sais quoi — but what exactly makes Southern gatherings so unique? “It’s the wind,” mused Chloé chief executive officer Geoffroy de la Bourdonnaye, in reference to the day’s gusty weather. Pierre Banchereau, of Parisian florist Debeaulieu, agreed the weather was an essential component for parties in the South of France. “For me, parties in the South are necessarily outdoors wearing sandals,” said the florist, who crafted gigantic bouquets dotted around the Villa Noailles, where the festival is based, including a staggering sculpture of plastic-looking anthuriums as well as dozens of peonies, the local flower. “There is also something laid-back, a certain friendliness — parties in the SouthFollow WWD on Twitter or become a fan on Facebook.
from WWDWWD http://bit.ly/2Wg0p3a
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