Facebook’s Facelift Looks More Than Skin Deep

Last week, Facebook chief executive officer Mark Zuckerberg unveiled his vision for the future of privacy-focused social media. On Tuesday, he showcased his company’s first steps to make it real. “We believe that there is a community for everyone,” said Zuckerberg onstage. “So we’ve been working on a major evolution to make communities as central as friends.” The tech founder emphasized private messaging, ephemeral or fleeting stories and a focus on smaller, more intimate groups. Those are fundamental changes in the platform’s intentions and context, and they demand more than an update but an overhaul. Facebook complied with a reengineering of its main app. As an app, Facebook tends to work like most legacy offerings — with incremental or major updates tacked onto an old framework. The result isn’t exactly efficient, and the experience tends to feel stitched-together rather than seamless. The facelift now focuses less on News Feed and more on services like messaging, the online marketplace and its video-on-demand site. The changes didn’t stop there: The company also revealed an update to the Instagram camera called Create Mode. Instead of demanding a photo or video to kick off a Story, users can create a Story starting with a sticker or text. The

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