Warp + Weft Partners With Charity:Water

Warp + Weft, a denim manufacturer whose jeans retail for under $100, has joined forces with their supplier, Artistic Denim Mills, to partner with Charity: Water, a nonprofit organization that brings clean water to people in developing countries. The partnership, which will be unveiled May 1, begins with an initial $100,000 donation to Charity: Water that will provide about 3,300 people in Malawi access to clean water for life. To signify this partnership, all Warp + Weft products will have a consumer facing yellow tag that represents the company’s mission toward both water saving and water giving. “For us, it’s no longer enough to simply save water during the manufacturing process. We are now partnering with Charity: Water to fund water projects globally. We now think in term of water saved versus water donated and hope this initiative inspires our global network of manufacturers and brands to do the same,” said Faisal Ahmed, chief executive officer of Artistic Denim Mills. Sarah Ahmed, founder and chief executive officer of Warp + Weft, added, “Every time our customers see that yellow tag, they will feel real change is happening from manufacturing to the brand to the field. We are proud to be the catalyst for

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from WWDWWD http://bit.ly/2DD9snz