Viacom, Twitter Discuss Youth Access and ‘Stans’ at NewFronts

Viacom Viacom wants advertisers to know that fragmentation in media is no longer a negative. “We’re embracing fragmentation,” Sean Moran, Viacom’s head of ad solutions, said at Viacom’s NewFront presentation, “and using it to drive your business.” Case and point, the expansion of its recent $340 million acquisition Pluto TV, a free and ad-supported digital live TV platform. Viacom is adding a selection of content, to be shown marathon-style, from its networks BET, MTV, Nickelodeon and Comedy Central, and also partnering with CNN, BBC and Major League Soccer to host their channels as well. Executives touted the platform as the best place for advertisers, citing “passive” viewing habits of a younger demographic that sees ad-completion time nearing 100 percent. Moran also noted that in the year since Viacom Digital Studios officially launched, the company has hit 3 billion social impressions a month across its brands and with the integration of Pluto TV, that number is set to hit 5 billion. But most of the pitch focused, as last year, on Viacom’s access to the younger side of the U.S. Colleen Fahey Rush, Viacom’s chief research officer, told the audience of marketers that the company has not only the “most diverse” audience when it comes to

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