Condé Nast Says Its Video Is ‘New Prime Time’

If you’re an advertiser that wants to reach a younger audience, Condé Nast wants you to know that TV is not the place. “A new ‘Prime Time’ has emerged and it’s not TV, it’s Condé Nast,” Pamela Drucker Mann, the publisher’s chief revenue and marketing officer, said at its NewFronts presentation, held at chef José Andrés’ new food hall. This so-called “new Prime Time” was the theme of the event and Drucker Mann pitched it hard, noting along the way that Condé has “transformed from a publisher into a global media company.” The new global chief executive officer Roger Lynch was sitting in the audience, but being only a few weeks into the job, wasn’t part of the presentation. “We know there’s more content today than ever before, everyone knows next-gen consumers have cut their cords, but we lost some things along the way,” Drucker Mann said. “We lost things like transparency, and how about viewability, and what about quality? Some would argue that there’s actually a scarcity of great content.” Condé is hoping to fill this purported void for advertisers, with even more video verticals to go alongside popular series like, Vogue’s “73 Questions” and Vanity Fair’s “Lie Detector Test.” The company pushed

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2ULJBQ5