Rag & Bone Unveils Limited-edition T-shirts

Rag & Bone is paying homage to the “iconic white T-shirt” with new imagery in the company’s 2019 Photo Project. The project features Helena Christensen, musician Gabriel-Kane Day-Lewis, L.A.-based twin-sister band Say Lou Lou, and former professional skateboarder Peter Bici. The campaign images, shot by photographer Quentin De Briey, were taken against a backdrop of New York City, the brand’s headquarters. In addition to the imagery, the cast has collaborated with Rag & Bone to produce a limited run of 100 T-shirts that will be sold through rag-bone.com and exclusively at the brand’s SoHo flagship in New York, starting May 16. The participants were asked to provide a self-captured image inspired by the attitude and feeling of New York City that will be printed on the exclusive run of T-shirts. The Ts, each selling for $150, will be produced in limited quantities. Twenty percent of sales will benefit a charity of each participant’s choice. Helena Christensen’s T-shirt for Rag & Bone.  “Working with such an eclectic group of people on the new images gave us an opportunity to celebrate the versatility of the white T-shirt. To this day, the T-shirt is incredibly important to Rag & Bone, as we’ve worked to perfect the cut,

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2W9ciYU