Perú Moda Delivers Premium and Locally Made Sustainable Fashion

Buoyant, bright and ancestral: These attributes are preeminent when perusing the latest fashion collections hailing from Peru. For a country rich with mineral wealth, natural beauty and a textile legacy that has created significant, lasting impact, Peru is atypical with its slow fashion approach to design, as much of its focus is on producing handmade, small-batch, high-quality goods, often decorated with intricate or voluminous embellishments, embroidery and cheerful color palettes. At the 22nd annual Perú Moda show, a two-day fashion trade event held earlier this month at the Lima Convention Centre, the theme was “Believe to Be Sustainable,” described by show organizers as a “wake-up call to reflect on the impact of the fashion industry on the environment” and an opportunity to “demonstrate that creativity and conscious design can play in harmony.” And its message is timely: Given the country’s long-standing history as the birthplace of an expert weaving culture and its continuous use and promotion of natural resources such as alpaca and Pima cotton, Peruvian fashion is definitely having a moment. Perú Moda showcased the talents of Peruvian companies across fashion, textiles, footwear and jewelry, with a built-in focus on hand-made, artisan products that are inherently found in Peruvian goods and

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