Bally Reveals Mount Everest Clean-up Initiative

MILAN — Bally is aiming high. As part of a comprehensive sustainability and social responsibility strategy, the Swiss luxury brand is launching the Peak Outlook initiative to preserve the mountain environments and their communities, and the first clean-up expedition targets Mount Everest. “We are cleaning the more extreme mountain areas that are more difficult to access, but that are seeing an increasing number of expeditions and, as a consequence, a proliferation and accumulation of waste,” said Bally’s chief executive officer Nicolas Girotto in his first interview since taking the helm of the company in May. As reported, Girotto was promoted to the role from his previous one as chief operations officer, succeeding Frédéric de Narp, who is now vice chairman of Bally. Girotto underscored that “it was natural” for Bally to support this initiative, given the brand’s history and Swiss heritage. The 2019 season alone saw some 1,200 climbers pass through the storied campground that leads to the world’s highest peak.   A scene part of the Bally Peak Outlook initiative.  courtesy image While the company will only start communicating the project today, the Peak Outlook initiative was launched last spring, reaching the summit of Mount Everest on May 21. The mission has removed two tons

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