Exclusive: Barneys’ Marina Larroude to Run Schutz USA

Marina Larroude is leaving her role as vice president of women’s fashion at Barneys New York to head up Schutz USA, WWD has learned. Larroude will oversee the entire Schutz business in the U.S. across all channels — retail, wholesale and e-commerce. Schutz is a Brazilian women’s footwear brand and one of six owned by Arezzo & Co., the giant footwear firm headquartered in São Paolo, Brazil. The company’s other footwear brand labels are Arezzo, Alexandre Birman, Anacapri, Fiever and Owme. “Schutz is a very youthful, feminine, fearless shoe brand,” Larroude said in an interview. “It’s very sexy for the confident woman. What’s so fantastic is that there is enormous opportunity to diversify the brand,” Larroude said, emphasizing that the footwear label leans toward evening styles, and could grow by appealing to women during different stages of life, and with a greater array of styles suitable for different occasions, from day into evening. “There is also the opportunity to create awareness for the brand,” Larroude added. “In Brazil, it is very well known. I don’t think it’s very well known in America.” She officially begins her new job on July 15. Barneys did not name a successor. Larroude isn’t completely severing her relationship with Barneys. She

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