Onitsuka Tiger Celebrates 70 Years With Seven Designer Collaborations

Onitsuka Tiger is celebrating its 70th anniversary this year by collaborating with seven designers, beginning on July 4 with Takayuki Chino, Cinoh designer and winner of the 2019 Tokyo Fashion Award. Cinoh, which held its debut runway show in March, designed an all-white version of the Onitsuka Tiger Basketball Lo sneaker as well as a navy suit jacket and matching trousers that both sport Tiger’s signature tri-color pattern in red, navy and white. Tiger is launching its next collaboration later in the month with the Kim Kiroic-led contemporary footwear and apparel brand KKtp, which is an abbreviation for “King’s knight’s pawn”; followed by Christian Dada designer Masanori Morikawa in August; Staffonly’s Shimo Zhou and Une Yea in September; Kathleen Hanhee Kye in October, and Sulvam designer Teppei Fujita in November. The final collaboration with an unnamed designer will release in December. “Our founder, Kihachiro Onitsuka, started his company to support youth development back in the days. With a similar mentality in mind, we wanted to support young Millennial designers achieve their goals,” said Ryoji Shoda, director executive officer and head of Onitsuka Tiger. The Onitsuka Tiger x Cinoh collaboration is intended to complement the July 27 launch of the Street Fighter V x Onitsuka

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