Polimoda Appoints Massimiliano Giornetti Head of Fashion Design

MILAN — Florentine fashion school Polimoda has tapped Massimiliano Giornetti as its first head of fashion design. A Polimoda alumnus, Giornetti worked for 16 years at Salvatore Ferragamo, from 2010 to 2016 as creative director of the women’s and men’s lines. In 2017, Giornetti started designing the collections of Chinese luxury brand Shanghai Tang, which he exited at the end of 2018. “Polimoda’s success reflects our ability to understand the spirit of the time and possibly anticipate it. Observing the crisis of large retailers, I think that fashion will soon need a new wave of creativity and well-made products. Polimoda has direct access to made-in-Italy know-how and revels in ethnic, cultural and gender diversity among students; these are ideal conditions for the birth of contemporary design,” said Polimoda director Danilo Venturi. “Meeting Massimiliano was serendipitous: he knows how contemporary fashion works, he is a former student, he reached the highest levels on the international scene and shares my same vision. The school will be a bit more maison with him and this will enable us to once again make our contribution.” In his new role, Giornetti, who will officially start working at Polimoda at the beginning of the fall semester in September, is

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