Polo Partnering With Feed on Capsule Collection
Polo Ralph Lauren is extending its philanthropic efforts by partnering with Feed on a capsule collection of bags and accessories. Feed was founded by Lauren Bush Lauren, wife of David Lauren, chief innovation officer of Ralph Lauren Corp. It is a socially driven company that works to help end childhood hunger. Since 2007, Feed has provided more than 100 million meals to children globally. Bush Lauren said Feed has collaborated with the Ralph Lauren company twice in the past, but they were smaller tie-ups involving the now-defunct Rugby brand as well as RRL. “But this one with Polo is much bigger and broader,” she said. Ralph Lauren is “such a family brand and was looking for a way to give back to children. So the values and the timing aligned,” Bush Lauren added. The Polo x Feed collection will encompass four styles: a tote bag, backpack, pouch and cap, made of burlap and linen with leather trim details. Each item will feature a stamp highlighting the number of meals the purchase provides to children in need. The tote bag is a hero item in the Polo x Feed collection. Jena The collection will range in price from $65 to $165 and will be available at about fiveFollow WWD on Twitter or become a fan on Facebook.
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