Testing the DNA: Vogue Italia July Issue Spotlights Identity, Origins

What’s in the DNA? Posing this question, the July issue of Vogue Italia aims to cast a light on the meanings of identity, heritage and family origins in today’s multicultural world. “Why did we choose DNA [as the theme]? Because also for Vogue Italia, as much as for fashion labels, it’s essential to question where our genetic code stands: the answer is in creativity, without compromises,” said Emanuele Farneti, the title’s editor in chief. The magazine will hit newsstands on July 4 with three different covers. Model and Instagram star Gigi Hadid, with more than 48 million followers, was lensed by Alasdair McLellan, while Karen Elson and Imaan Hammam were photographed by Harley Weir and Theo Sion, respectively. Coinciding with the shoots, the three models underwent a DNA test to trace their origins. “Being Arab and European makes me feel open-minded, pushing me to love any cultural background. Embracing our own origins makes us more tri-dimensional and complete human beings,” Hadid says in an interview with the magazine. The DNA test revealed Hadid has 21.5 percent of Italian genes and the model noted her real name, Jelena, was inspired by that of an Italian girl her pregnant mother met in Capri. According to the Massachusetts Institute

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