Zadig & Voltaire Team Up With I.T Ltd. for China Expansion
PARIS — Zadig & Voltaire has forged a venture with I.T Ltd. to expand the contemporary, rock-chic French fashion label in China, deepening ties with its historical partner in the region. “We have been working hand-in-hand for over 10 years and we share a common vision of how to take the business in the region to new heights,” said Jean Jacques Guével, chief executive officer of Zadig & Voltaire, of the jointly owned venture in which each partner will own the same amount. “We believe that we can elevate the brand’s presence to the next level in our market,” added Kenny Chan, ceo of I.T China. The Hong Kong-listed company has distributed Zadig & Voltaire apparel in the region since 2008, starting with Hong Kong before taking it to mainland China. It operates seven Zadig & Voltaire branded boutiques as well as store space dedicated to the label in its multibrand boutiques. I.T, which counts annual sales above the $1 billion mark, sells clothing from hundreds of international brands, including high-end European labels, along with its own labels, such as streetwear brand A Bathing Ape, and licensed brands through more than 850 points of sales, including the Beijing flagship of the French department storeFollow WWD on Twitter or become a fan on Facebook.
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