Rag & Bone’s Fashion Show Will Blend Fashion, Tech, Music, Choreography…and a Robot

After a three-year hiatus, Rag & Bone will hit the runways Friday at 5 p.m. with a fashion show at Skylight on Vesey, a former stock exchange trading floor. Having retreated from the semiannual fashion show scene, Marcus Wainwright, a founder of Rag & Bone, discussed the company’s current thinking and why it chose this moment to return to the runways. “We’ve decided to show the clothes in a different way than we’ve done it before,” said Wainwright, who will feature a robot on the runway to project different views of the clothes. He said he pulled out of fashion shows for a number of reasons, one of which was that the format wasn’t relevant for him, although it is for other brands. Basically, he said, he didn’t feel it was the ultimate vehicle to tell his brand’s story. “It’s a very effective way to highlight a collection, but it’s harder to tell a more complete story and generate different types of content we wanted to generate,” he said. The brand, he pointed out, has a very strong affinity for fashion, but also has an affinity for art, music, dance and video film. Among some of the ways Rag & Bone has presented its

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