Rihanna’s Savage x Fenty Show, Through the Eyes of Her Creative Director

Willo Perron, the creative director and designer who works with Kanye West, Jay-Z, Drake and Rihanna, got his start in the graphic design game on the smallest possible scale — 8.5 by 11 inches. As a young man growing up in Montreal, Perron made flyers for club nights, punk and rave shows. He says some of the best designers with whom he’s worked — Brian Roettinger, responsible in part for Jay-Z’s “4:44” album art; Peter Saville, who did all of Joy Division’s most famed imagery — began their careers designing covers for 7-inch singles or cassette tapes.  “At that time, it was the only real visual,” Perron says on a recent afternoon during a phone call from Mexico City, where he’s taking a quick break between gigs. “When you’re doing a club night, it’s lights and a DJ. The thing that you had that was a visual was the flyer.” Presently, things couldn’t be more different. Perron now works on the world’s largest formats: Rockefeller Center, where he staged the Alexander Wang spring 2020 show; the MTV VMAs for Rosalía’s debut performance at the awards show, and, most recently, Barclays Center in Brooklyn. That’s where he art directed and designed the set

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