‘Talk the Talk’ by Localizing Your E-commerce Site

In every corner of the globe, customers expect high-value, highly localized e-commerce experience. No matter where you’re anchored, you’re no doubt elbow-deep in the Experience Era — where retailers compete on experiences first. To excel, retailers need to deliver on often sky-high customer expectations, creating authentic customer touch points. When that involves a global audience, authenticity has an additional layer — customers want to feel like they’re standing on their turf, speaking their language and trading in their currency. Anything short of that falls short in meeting basic customer expectations and could mean you’re leaving conversions on the table. THE RISING DEMAND FOR LOCALIZED E-COMMERCE EXPERIENCES As global commerce and shipping expand, the demand for multilingual, localized engagement and support will only grow in importance. In a recent study from W3Tech, more than half of the top 10 million web sites online consider English their primary content language — yet just 20 percent of the world’s population speaks English. Even then it’s considered a secondary language to many. In other words, if you have a web site with a global audience, there’s a good chance your web site isn’t speaking their language. This is especially true — and especially challenging — in multilingual territories

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