Vestiaire Collective Partners With Green Carpet Awards

MILAN — The display of fresh flowers in the entrance of the Tearose boutique in Milan immediately set the mood: This is green fashion we’re talking about. On Wednesday, Paris-based luxury resale website Vestiaire Collective debuted a pop-up in partnership with the Camera Della Moda and the Green Carpet Awards, the third edition of which will close Milan fashion week on Sept. 22. Running until the event, the pop-up aims to offer a greener alternative to red-carpet dressing with a selection of rare vintage designer pieces from the Sixties to the Nineties, with a couple of current-day items to boot. The shop-in-shop is open to the public and will also feature a lending suite for VIPs taking part in the Green Carpet Challenge, the initiative launched by Livia Firth to urge celebrities to rethink the environmental impact of their fashion choices. “It was clear from the day Livia and I met that we had to work together as we were spreading the same message,” said Sophie Hersant, co-founder and fashion director of Vestiaire Collective. “We’ve always been focused on showcasing durable, high quality pieces to promote circular fashion.” The Vestiaire Collective pop-up in Milan  Alfonso Catalano Guests browsed the racks of evening gowns curated by Vestiaire Collective, including

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