Wellness Central: Sephora Launches Sakara Life, Deepens Ingestible Beauty Assortment

The food-beauty overlap may officially be cemented, now that the Sakara Life is launching with Sephora. Sakara Life’s Metabolism Super Powder.  The direct-to-consumer nutrition company is launching three stockkeeping units online with Sephora on Sept. 24. “They told us that they were curating the best in ingestible beauty,” said Whitney Tingle, Sakara Life’s cofounder. “They are realizing that the consumer that typically looks to beauty as just concealer and mascara, highlighter, whatever, is now really looking to beauty from within,” said Danielle DuBoise, cofounder of Sakara Life. “It signals the beauty consumer base is really ready to talk about ingestibles and beauty from within.” Sakara Life is launching Beauty + Detox Water Drops, $39; Metabolism Super Powder, $45, and Sakara Life Super Powder, $45, with Sephora. The potential to build up the product assortment exists, the cofounders said, as does in-store possibility, though they see online as a good fit for the brand. “Down the road we could look at going into stores. We really love the online space — most of Sephora’s business is done online anyway,” Tingle said. Plus, it gives the brand a platform for education, which Tingle and DuBoise noted is particularly important for ingestible beauty products from a nutrition company. “We’ve been

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