Abasi Rosborough Goes High-tech for Spring

Abasi Rosborough has seen the future of fashion, and it centers around technology. The New York-based duo of Abdul Abasi and Greg Rosborough is pioneering a new way to create their collection, using computer-generated imaging rather than traditional patterns and countless iterations of samples for their spring 2020 line. The way it works is that their spring collection will be converted into 3-D images that will be uploaded onto their web site or presented to clients in person. The garments are also placed in virtual reality environments where they can be experienced with special goggles. This technology has been embraced by motion graphic film designers and the video game industry but has yet to be applied to the fashion industry, they said. They will encourage their “community” of customers through e-mail and social media to provide feedback on the shape, fabric and construction of the pieces. When the reaction is strong, Abasi Rosborough will take orders and manufacture the pieces. If not, the file can simply be deleted. This avoids manufacturing excess garments and ensures that unpopular pieces are not produced and ultimately sold at a hefty discount or discarded. “Imagine a world where there is no unwanted clothing in the market,” Rosborough said.

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