Pierre Cardin Watches Gets a Reboot

Pierre Cardin Watches are set to make a comeback today following a two-year hiatus from the market. Purchased by Lumindi in 2017, the watch division carrying the French Space Age designer’s name has been retooled for a new generation. “It took almost three years to design and reinterpret his vision for how we think a young person would want to see it,” said Lumondi’s U.S. chief executive officer Lluis Sole. The Pierre Cardin fashion brand is the subject of a retrospective at the Brooklyn Museum. Pierre Cardin Watches’ new phase will become available on its web site today, marked by a launch party held in New York. International expansion is planned for the coming months. Priced under $200, the automatic watches are split into four categories named for Paris neighborhoods: The Marais, the Canal Saint-Martin, Belleville and Pigalle. The watches are sleek and minimal, rather than picking up on vintage motifs from the Cardin archives. “We thought it was a good idea to focus on the next step and not on the past,” Sole said. Sole admitted that the Pierre Cardin name has “probably none or very low,” in terms of brand recognition with young people. Nonetheless, he feels that Cardin initiated a “huge movement,

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