Alessandro Bogliolo on Modernizing Tiffany for New Generation

Tiffany & Co. chief executive officer Alessandro Bogliolo was coy to reveal details on the jeweler’s takeover discussions with LVMH Moët Hennessy Louis Vuitton. When asked to address the “elephant in the room,” Bogliolo segued to the jeweler’s support for endangered species, including elephants. “We love elephants at Tiffany, we have a campaign about wildlife and are very serious about our commitment to sustainability, including wildlife,” he deflected. Bogliolo did, however, wax poetic on Tiffany’s many opportunities for growth — offering what seemed to be a siren call to potential suitors. He extolled the virtues of Tiffany craftsmanship, the company’s stone-cutting and polishing skills, its sustainability and traceability efforts, as well as key wins in growing its market share in China. “We have 1,500 colleagues that cut and polish diamonds internally in our workshops. No other jeweler in the world does this; others buy diamonds on the wholesale market. This is what guarantees, for us, the opportunity for the traceability of our diamonds and a unique point of sustainability but also real internal craftsmanship,” Bogliolo said of the expertise behind Tiffany product. Double-digit sales growth in China over the last six quarters has also provided investors with positive signs for the future. WWD: So what’s

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