Revolution Launches in Ulta in the U.S. and Priceline in Australia

LONDON — Beauty brand Revolution is taking its global online success offline and expanding its presence in the U.S. and Australian markets. The brand is looking to emulate its successful retail strategy in the U.K. with Ulta in the U.S and Priceline in Australia. “Most of our expansion has come by championing relationships with retailers, we’re not looking to sell in every retailer but just the best-in-class retailers and be able to test in those markets,” said Adam Minto, chief executive officer of Revolution. According to Minto, the brand will be exceeding $500 million in retail sales across its four brand franchises, Revolution, Revolution Pro, iHeart and Revolution Skincare. It is expected to double the size of their business in the next 18 months. In the last three years, the brand has tripled the size of their business and Minto credits this to the price point and product range in both skin care and color cosmetics for the company’s success. Skin care is the fastest-growing part of Revolution. In a year’s time, Revolution has expanded its skin-care products from 25 to 180 stock-keeping units, with monthly product drops. As an online-first and direct-to-consumer business, pure data has been vital to the company’s ability to

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/32h0KoL