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Monday, 4 November 2019

Calvin McDonald Living the ‘Sweatlife’

  Calvin McDonald speaking at the WWD Apparel & Retail CEO Summit: Movers and Makers, New York, USA – 29 Oct 2019  Jeff Fried/WWD/Shutterstock Luluemon’s Calvin McDonald looked right at home. Surrounded by more than 350 business leaders in their finest business attire, McDonald was dressed in Lululemon Lab men’s pants, a long-sleeve cotton T-shirt and black vest that’s part of next year’s collection. The only non-Lululemon part of his outfit were the shoes.  But McDonald didn’t look out of place among his peers. That’s because ath-leisure has become an important part of the retail ecosphere — one that cannot be ignored.  “What we call the Sweatlife is alive and well and kicking across the globe,” McDonald told the crowd. “What I refer to as the Sweatlife, we define as sweat, grow and connect. But what it really is, is what we think is a balanced philosophy of what we think brings out the whole human; the full potential of everyone that we want to interact with. We’re athletes designing for athletes. It’s the core of who we are.”  A Lululemon Sweatlife Festival in Chengdu, China.  Courtesy image And no one illustrates this better than McDonald. Aside from running a $26 billion company and a busy travel schedule

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