Kim Jones and His Quest to Make Dior the Leading Men’s Brand

Kim Jones has an audacious goal: to make Dior into the number-one men’s brand in the world. And considering the impact he’s had since being named men’s artistic director of the Paris-based house last March, he’s well on his way. Before joining Dior, Jones had amassed quite a following while holding the same role at Louis Vuitton. The designer, a graduate of Central Saint Martins in London, who has also worked at Alexander McQueen, Mulberry, Dunhill, Hugo Boss and Umbro, also garnered accolades for his eponymous collection that he had created for eight years. Here, he offers a peek behind the curtain, discussing how he used to play with poisonous snakes and his enviable collection of first-edition books. WWD: Paris Fashion Week has become the biggest, multicultural event for men in the last two years, and you at Dior have been one of the leading forces. How has your job as a designer evolved? Kim Jones: I look at the brand first and work out what to do. When I went to Dior, I set myself a goal which was tailoring, elegance and couture. That was my brief to myself and that’s how I work. With men’s wear in Paris, there’s a

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2PNiYvb