Golden Goose Refuses to Compromise Artisanship for Profits

Golden Goose Deluxe Brand has built a love affair with its customers, one that has proven to be more effective than traditional social media and helped the brand build a 300 million euro business over the past 19 years. But rather than talk about numbers, Silvio Campara, chief executive officer of the Italian luxury brand best known for its handcrafted sneakers, preferred to relay the brand’s story. “In the end, you can simply say that Golden Goose is a story of love,” he said. “And we are part of this amazing journey that started almost 20 years ago. People think Golden Goose is just a recent phenomenon, but it’s not.” The brand was founded and continues to be headquartered in Marghera, “a very, very little town next to Venice.” Although most other luxury brands are based in Paris, Milan or New York, and “99 percent of people don’t even know where [Maghera] is on the earth,” it is at the core of the company’s ethos. “Our origin is important because Marghera is a place where people still have space to dream. And the dream is 99 percent of the reason we have success,” he said. Although Carlyle Group acquired the brand in early 2017

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