St. John Rebooting With Capsule Collection by New Creative Director
St. John, the Irvine, Calif.-based brand most often associated with Washington, D.C., female power brokers of a certain age, is rebooting again with a high-fashion capsule collection launching Thursday under a new creative director. The 16 head-to-toe looks, priced from $800 for a sheer, silk knit bodysuit to $6,800 for a graphic-looking, textural open-knit dress, will debut at a press event in New York City Wednesday and be available to shop the next day online, and via Instagram and WeChat in China. It’s the first collection from the brand’s new creative director Zoe Turner, a British-born knitwear designer who worked at Max Mara, Alberta Ferretti and Dior under John Galliano and Raf Simons, and consulted for St. John for eight months before being hired for the top job in October. “I’ve come from a luxury knitwear background, and St. John is a luxury American knitwear brand, so for me, to work on such a project is really exciting,” said Turner, who is so new to the company she’s still living in hotels and commuting back and forth from Europe. “When I found out about this job and went to Irvine, it was magical because of all the facilities,” she said, referencing the brand’sFollow WWD on Twitter or become a fan on Facebook.
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