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Thursday, 16 July 2026

Hailey Bieber’s Already-Viral Gap Collab Is Finally Shoppable

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In case TikTok (and your friend group’s most stylish member) hasn’t told you yet, Gap just partnered with Hailey Bieber on The Hailey Jean, a limited-edition denim capsule consisting of two relaxed, ideal-for-summer styles: the Extra Baggy and ‘90’s Low Rise Loose. Buy the collection here If something about this cultural crossover episode feels familiar, that’s the whole point. Bieber has been repping Gap’s ’90’s-coded, low-rise jean silhouette with almost-religious devotion since last year: pairing the laid-back, undeniably sexy style with everything from off-white tube tops and cropped tanks to Dior sweatshirts and leather jackets. Gap The Hailey Extra Baggy Jean in Light Indigo $89.95 Buy Now at gap Price upon publish date of this article: $89.95 Gap The Hailey Low Rise Loose Jean in Midnight Indigo $89.95 Buy Now at gap Price upon publish date of this article: $89.95 These placements (likely orchestrated by none other than Gap’s creative director Zac Posen) have sent fans and fashionistas alike into a frenzy as they tried to locate the exact model she flaunted — seemingly around the clock. And as of July 16, you can shop not just one but two of Bieber’s

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