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Wednesday, 6 March 2019

Andy Murray Takes a Stake in British Sportswear Brand Castore

LONDON — Andy Murray is looking at life beyond tennis and has taken a stake in the British sportswear brand Castore, which has banked 3.2 million pounds in its most recent round of funding. In addition to Murray, investors include Robert Senior, former chief executive officer of Saatchi & Saatchi, and Arnaud Massenet, one of the early investors in Net-a-porter. Murray will take on the role of board adviser, where he plans to assist with product innovation at the brand, which plans to introduce a tennis line in the next 12 months. “It’s extending beyond the traditional brand and athlete partnership, where I’m not just getting paid to wear the kit on court. With this, I will have involvement in testing the product and seeing how it performs,” Murray said during a news conference Wednesday at Queen’s Club, a private tennis club in London. With their new round of investment, brothers and founders Tom and Phil Beahon of Castore will work on product development and new product categories as well as strengthen their international presence in key markets such as Japan, Hong Kong and Singapore. As a digital first and direct-to-consumer brand, the founders said their key focus will remain in strengthening

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