Google Reveals Shoppable Google Image Ads at Shoptalk

Google revealed two new shoppable ad formats for Google Image at the Shoptalk conference in Las Vegas Tuesday . Shoppable Ads on Google Image allows retailers to add a direct purchase feature so consumers can purchase a product — or several — without being redirected and right from the sponsored advertisement. The search giant is also bringing over Showcase Shoppable Ads, a feature that first landed on the text-based search engine and has so far nabbed business from thousands of advertisers across 17 countries. The idea behind these tools are to help retailers make it simple for consumers to buy at a key moment — while they’re in the “inspiration” phase. Shoppable Google Image ads  Courtesy “The top questions that we get in Google Images are ‘What price is this?’ and ‘Where can I buy it?’ It makes a lot of sense. You go to Google Images because you want to get some inspiration,” said Daniel Alegre, Google’s president of retail shopping and payments, onstage. “And once you’ve seen the product you’re looking for, how do you buy it? Fifty percent of online shoppers said that images of the product inspired them to purchase.” Last month, Google expanded Merchant Center as a platform, and now stores

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