Vivienne Tam Goes Big in China
SHANGHAI — American Chinese fashion designer Vivienne Tam has shifted her business focus from the U.S. to China, kicking off Shanghai Fashion Week on March 27, and opening a host of stores in the region. “I have a special feeling for Shanghai,” said Tam, 61, who grew up in Hong Kong and moved to New York after her university graduation. She has been a fixture on the New York fashion scene for almost three decades, but that is rapidly changing. Tam chose “Shero,” a combination of the words “she” and “hero,” as the theme for her fall 2019 collection. “Every woman is a Shero in their own way,” she said. “The collection reflects the unique qualities of women in the modern era. I want to present the idea of female empowerment and independence to the audience in China.” She presented 48 looks, from casual blazers to heavily embroidered, sequin nightgowns decorated with Chinese motifs. The show took place in the former Shanghai Chamber of Commerce, adjacent to the Bulgari Hotel on the Bund. Xia Ding, president of JD International Fashion and vice president of JD.com, said Tam’s collection “blends in lots of cultural elements and focuses heavily on craftsmanship.” She said her personal favoriteFollow WWD on Twitter or become a fan on Facebook.
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