At H&M’s Berlin Conference, Sustainability Meets AI, Algae and Rollerblades
It’s been a busy week in Germany for H&M. The company, which has 4,900 stores in over 70 markets, unveiled a range of new and experimental projects it was working on in central Europe, then topped all that with a conference in Berlin for around 300 invitees, the second Change Makers Lab. H&M revealed the completion of its online platform rollout in Germany this week, and in its annual sustainability report, detailed a number of successes, including the extension of a Hamburg pilot project called Take Care — the initiative teaches customers how to take better care of products in order to extend garments’ life — to other territories. The chain also announced that from April, H&M customers will be able to have a man’s shirt made to measure in certain German locations, as the company collaborates with a Berlin-based start-up, ZyseMe. And for the first time, a German start-up won one of the H&M Foundation’s Global Change Awards, which offers innovators a share of 1 million euros in funding support. The Berlin-based software developers at Circular.fashion, who are constructing an online platform for sourcing environmentally friendly and recycled materials, were awarded 300,000 euros after competing with more than 6,600 entries from
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