Barneys Hopes to Parlay Date With Chanel Into Lasting Relationship

CHA-NEL is in the house. Barneys New York, which covets Chanel as much, or even more, than its customers, has a limited-time partnership with the brand launching today, and it’s making the most of it. The luxury brand and its split logo have taken over Barneys‘ Madison Avenue flagship, where the Chanel ephemeral boutique will be in residence on the sixth floor through April 21. Featuring ready-to-wear, handbags and costume jewelry, the boutique marks the first time Barneys’ clients will be able to shop those categories, designed especially for the retailer by Chanel. “We collaborated in fall 2016 with Chanel and created a special shoe-focused window at the downtown store with an installation inside the store,” said Jennifer Sunwoo, Barneys’ chief merchant. “It was an extremely creative, one-of-a-kind project. We’ve been looking to collaborate together on a larger scale. We’re in talks to incorporate all classifications, including rtw, accessories, handbags, etc. That’s based on the success and synergy of the teams when we do collaborations. We now sell women’s shoes and beauty at the uptown store. “We thought, what else can we do to top this experience for the customer?” Sunwoo said. “Maybe the introduction of more categories. We have a very strong Chanel

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