Beyond the Short Term, Cannabis Industry Is Poised for Mainstream Success

As the legalization and use of cannabis continues to expand in the U.S., researchers at TrendSource released its first report on the market, which explores consumer experiences, perceptions and attitudes about the “nascent legal cannabis industry.” Moreover, authors of the 35-page report outlined “cannabis” emerging intersections with retail and manufacturing, offering insight into what kinds of products consumers want to see.” TrendSource sees the industry expanding beyond the current distribution model. “People are thinking short-term, looking at the rise of dispensaries and other cannabis-specific businesses, but we will soon see cannabis intersect with established retail, manufacturing, and food service businesses,” said Sarah Rowlett, director of client services at TrendSource. “That’s the future we need to prepare for.” Related story: Barneys Beverly Hills Door First to Bow the High End Concept Shop According to survey results, more than 60 percent of consumers see legalization as a “non-issue” while 90 percent are supportive of medical marijuana. “Even 90 percent of non-cannabis users favor its legality, as does the vast majority of the Silent Generation,” the company said in a statement. “Yet while medical, and in some segmentations recreational, cannabis enjoys increased support, consumers want to keep the advances incremental.” But, based on the current consumer sentiment, it

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