Champs Elysées Lobby Group Makes Case to Revive the Avenue
PARIS — The French, it would seem, have fallen out of love with the Champs Elysées. It won’t stop them from calling it the most beautiful avenue in the world — that unique, straight shot through the center of the capital, sloped just-so for a perfect view of the Arc de Triomphe — but pollution, traffic and neglected gardens at its base are stifling its potential. So went the message from the Comité Champs Elysées, a lobby group of businesses invested in the avenue, in a presentation Wednesday of the results of a months-long study that identified shortcomings and offered a range of ideas for rejuvenating the world-famous destination. Coming ahead of the local elections next year, the presentation added pressure on political candidates to commit to revitalizing the district — this is how one local official saw it, anyway — pushing for urban renewal before the Paris Olympic Games in 2024, a major event that offers a window of opportunity for infrastructure investments. “We think that the Champs Elysées deserves a big project,” said Jean-Noël Reinhardt, president of the Comité Champs Elysées. Listing the number of cars charging through the avenue each day — 64,000 — as well as high levels of pollution
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