Change Agents: Denim Brands Working to Transform the Industry

As getting green grows ever buzzier, denim cofounders and executives continue to push and test the boundaries when it comes to new fiber creation, wash processes and other ways of cutting back on the effects of making jeans. As with anything, there appears no one preferred method of going green. Some companies are mad scientists when it comes to more visionary fiber blends, while others are looking at how close they can be to their production partners to cut back on carbon emissions. Start-ups entering the scene are building boutique labels educating consumers who have come to be more exacting in what they expect from brands, and it’s helping push an industry forward. “This next generation is really asking the questions of where do my clothes come from? How are they produced? In what conditions are they produced under,” said AMO cofounder and designer Kelly Urban. Another denim leader charging forward on sustainability efforts by first tracing back its supply chain is AG Jeans. Through its vertically integrated facilities, AG Jeans maintains control over its denim at every stage of design, manufacturing and production, while enforcing a “strict ethical labor policy to reducing environmental impact.” A lot goes into the prominent “Made in L.A.”

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