Breaking News
Loading...
Tuesday 2 April 2019

Field Notes: Sustainability in Tech and Textiles

“Whateverproof” sets a pretty high bar as far as textiles are concerned. But for companies such as Ably, a sustainable apparel and material firm, that’s exactly how its proprietary technology, Filium, is engineered to perform. Filium resists stains and scents, which ultimately reduces the number of time garments need to be washed — but above all, Filium is amazingly and authentically waterproof. Raj Shah, cofounder of Ably, told WWD, “We developed Filium technology to offer an eco-friendly alternative to petroleum and plastic-based clothing across the apparel industry. We wanted to create an option that could provide superior performance and overcome the issues of breathability and odor that synthetics experience. After many years of research and design, we were able to create a technology that transforms all natural fabrics, like cotton, linen, wool and more, into supernatural fabrics that resist liquids, stains and odor without using any harmful chemicals.” Shah added, “From creation to disposal, we have found a way to positively remove the negative effects of waste and synthetic materials in the apparel industry.” Knickey’s organic underwear in Midnight Moon. Photo courtesy of Knickey.  Sustainable material innovation is even emerging in intimates, with newly launched companies such as Knickey, an organic underwear brand,

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2YKfZpC

0 comments:

Post a Comment

Quick Message
Press Esc to close
Copyright © 2013 Fitness All Right Reserved