Goop Goes to Tokyo, Tests Café Concept
Goop is spreading its gospel to Asia. Gwyneth Paltrow’s wellness megabrand is set to open a pop-up in Tokyo on April 19, its first foray into the Asian market. The 2,000-square-foot space in the city’s upscale Roppongi district will be home to the first Goop Kitchen, a café concept serving California-style fare from goop.com’s collection of healthy recipes. Goop Tokyo was designed as a “livable, shoppable experience,” according to a statement released by the company. The café, a new concept, will serve dishes such as Goop’s gluten-free, vegan miso kale salad, avocado chocolate mousse and corn soup with coconut milk. Goop Tokyo will also house an assortment of the brand’s lifestyle, beauty and fashion offerings, including G.Sport workout wear, G.Label’s ready-to-wear, skin care, bath soaks, body products, candles, rose-quartz face rollers and crystals. Goop is hoping that its messaging around women’s empowerment will resonate with consumers in the Asian market. “In bringing Goop to Tokyo, our goal is to further the conversation that it’s acceptable for women to be open about their multiple facets: they can be mothers, businesswomen and own their sexuality, all at one time,” read a statement released by the company. Said Paltrow, “Our mission at Goop is to help women eliminate
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