Green Threads: Tailoring Brand The Deck to Focus on Slo-mo Fashion

LONDON — Daisy Knatchbull knew she was on to something interesting when she showed up at Royal Ascot three years ago, dressed in a bespoke morning suit, top hat — and heels. At the time, Knatchbull was working as communications director for the Savile Row tailor Huntsman so the suit was a natural, if unusual, choice for a woman attending the annual event beloved of Queen Elizabeth. What surprised her most was the avalanche of reaction she got from other women wanting to dress in a similar sharp, masculine way. It spurred Knatchbull to start The Deck, a tailored clothing brand for women that will launch later this month with a studio space on King’s Road and a made-to-measure tailoring offer built around sustainability, longevity and equality. Her aim is to offer women the same sort of made-to-measure service as men get from their tailors. She said the name, The Deck, came from the idea of reshuffling a pack of cards and moving forward. “Men aren’t the only ones wanting tailored suits — and women don’t just want them for work,” she said. Knatchbull also wants her customers to slow down, think about what they want from clothing, and buy trousers and jackets

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from WWDWWD http://bit.ly/2VlXr02