Haspel to Celebrate 110th Anniversary With Vintage Capsule

It was 110 years ago when Joseph Haspel Sr. created a suit out of an unusual puckered Indian fabric called seersucker that could hold up to the New Orleans heat and still look good. Fast forward to today, and Laurie Haspel Aronson, the great granddaughter of Haspel and chief executive officer of the family-owned business, is celebrating that milestone with a special vintage capsule collection, a retail partnership and a number of parties and pop-ups that kick off for spring and will continue throughout the year. “We’re bringing the roots back to New Orleans,” said Aronson, who is headquartered in nearby Baton Rouge, La. “It’s in our DNA and part of our brand strategy.” To that point, Haspel has partnered with Rubensteins, the venerable men’s store in New Orleans, to sell the entire spring collection in its Canal Street store. In 2017, Haspel moved from a wholesale model to direct-to-consumer. Rubensteins is its only retail account. This past weekend, the two companies teamed for a two-day trunk show to celebrate the start of the festival season in New Orleans with an event benefiting the Jewish Children’s Regional Service. In addition, Haspel will be a sponsor of the French Quarter Festival, a Louisiana-skewed music event,

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