Josh Peskowitz Wants to Have a Chat

Josh Peskowitz is eager to start a conversation. The vice president of fashion direction for men’s at Moda Operandi said men today are eager to embrace fashion — but it’s fashion on their terms. Guys are more comfortable creating their own style and retailers need to talk to them to determine what that style is and how to move it forward. Back in the Fifties and Sixties, “everybody wore suits and it was de rigeur. The counter-culture of the Sixties gave men permission to change up their wardrobes but when it came to the workplace, they still needed to wear a suit. A “sea change” happened in 1985 when Nike created the Air Force 1 sneaker for NBA star Michael Jordan. “He was the first person to ever have a signature shoe, which is such a huge part of our business now, and it really is an iconic design that people still wear to this day,” Peskowitz said, flashing the pair that was on his feet. Fast-forward to 1992 when Grand Puba, a hip-hop artist in the group Brand Nubian, mentioned Tommy Hilfiger in a song. “He was the first person I ever heard name-check a designer in a song,” he said, adding that

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