Lululemon Unleashes Five-Year Strategic Growth Plan

Lululemon Athletica’s growth continues with an extended push into men’s wear and abroad.  The retailer unleashed its five-year growth strategy Wednesday morning ahead of the planned analyst day in New York City, the company’s first in five years. The ath-leisure company’s ambitious plans include doubling men’s offerings, doubling digital growth and quadrupling international revenues by 2023. “We’re ready to build upon our success and embark on the next phase of growth at Lululemon to realize the full potential of our brand,” Calvin McDonald, Lululemon’s chief executive officer said in a statement. “We believe Lululemon has a unique opportunity to push beyond traditional expectations to develop innovative products and become a fully experiential brand that creates compelling experiences for guests who want to completely live into the sweat life.” The company plans to introduce new products across both men and women’s categories by building on existing areas like yoga, running and training, as well as moving into new segments like self-care. In addition, Lululemon hopes to double its digital revenues in the next five years, while also offering guests in-store experiences. The formula is meant to “provoke and celebrate guests who live a healthy and mindful lifestyle across multiple experiences — such as

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