Men’s Brands Jump Into Sustainability Efforts

Like many things in men’s wear, it often takes a bit longer for a trend to take hold than it does in women’s wear. Sustainability has been no exception. But now, most men’s brands and retailers are all in. While some men’s designers, such as Christopher Raeburn, were early adopters, others are just now jumping on board. According to Cara Smyth, vice president of Glasgow Caledonian New York College and founder of the Fair Fashion Center sustainability program, those in the outdoor industry were among the first to embrace the movement due to their ties to nature. But the movement has since spread to a variety of men’s wear brands. “Many men’s brands are interested in sustainability as it provides operating efficiencies that reduce impacts and reflect the values of the brand to both consumers and even investors where applicable,” she said. So whether it’s PVH’s goal to generate zero waste, or Perry Ellis’ new solar panel installation project at its distribution center in Seneca, S.C., companies big and small have gotten on board. Here is a closer look at some of the brands leading the way in men’s wear. Christopher Raeburn Just call him the King of Upcycling. The U.K.-based designer has been a champion

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